Branding - Public Perception

At BCI we believe that the term "Branding" refers to a lot more than just your hospital's visual marketing material.  Branding is about ensuring that you have a solid reputation within your internal and external communities, because without a strong pulse on your practice, implementing other branding initiatives will merely be a quick fix.

Utilizing a variety of simple and effective evaluation and data collection tools, we will assess your reputation as a service provider, as an employer, and as a member of the local veterinary community.  Often times our findings come as a complete surprise to owners and management, yet it is this lack of awareness that often presents the largest obstacle for continued growth and success.

Branding - Visual Presentation

The next step is based on our belief that most veterinary hospitals need to take a hard look at their graphic presentation and make significant updates to their visual public image.  While businesses in other industries revisit their branding initiatives on a regular basis and make changes based on feedback and industry knowledge, most veterinary hospitals do not take this approach.

With Brakke’s expertise, we can help you create a unique, memorable, and consistent image for your practice.  A fresh set of hospital materials and simple updates in hospital presentation will bring a whole new life to your practice.  While this is an important tool in attracting new clients, it also has a palpable impact on current clients; they feel the excitement and pride that comes with a new look and enjoy being a part of that change,  leading to improved client retention and referrals for your practice.

You are Unique - Let Them Know!

When was the last time you thought about what it is that makes your hospital stand out from the others in your area?  When was the last time you asked your staff why they thought clients should choose your hospital rather than another?

If you don't have an answer to either of these questions, it is time to build your niche.  It is time to sit down, refocus, and perhaps determine a new vision and hospital culture.  This doesn't mean you must buy new equipment or hire a specialist; what makes you unique can be as simple as a commitment to providing the best customer service available - as long as you make it happen.  It's all about strategic thinking, and we can lead you and your team through this entire process, from brainstorming and implementation to realization and execution.

Competition is a reality.  Learning to think strategically to find your niche is one of the best ways to ensure the continued success and growth of your practice.